Breaking : Micromax Takes a Stab at Samsung’s Zero Campaign
Seen Samsung’s new Zero Campaign? Looks like the folks over at Micromax have seen it too, and have come up with their unique way of tackling the information. We just saw Micromax’s website and stumbled upon this image it states with a big sign : “CAN OWN NOW”
More than a million people have already bought the incredibly loaded Micromax Canvas Range of smartphones, without EMI, 0% interest or other schemes, Because our phones come at prices that don’t need any!” reads the banner.
Micromax has previously taken stabs at Samsung when they ridiculed the Y series in the WHY Y ads.
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Looks like Micromax is enjoying the success of their Canvas portfolio and don’t mind edging the competition with a little word play.
Earlier today Micromax had announced that they sold over 1 Million Canvas devices.
The Canvas series has proved to be a trendsetter in Indian smartphone segment. The demand for these devices has been on an upward curve from the time of their launch. These are our flagship models and the overwhelming consumer response has made us confident that we are headed towards the right direction. When we launched the Canvas HD, for the first time our online sales partners had witnessed a digital queue in cyberspace to such an extent for any product, to the traditional cue one normally sees. It was great to witness consumers wait until 12:00am for their chance to book the Canvas HD on Valentine’s Day selling 9000 units in less than 24 hours.” said Mr. Shubhodip Pal, CMO, Micromax
