Unboxing The Asus Zenfone Max Pro

Asus has officially launched the Zenfone Max Pro in India at an event in Delhi. The Zenfone Max Pro will go on sale in India via Flipkart. The Asus Zenfone Max Pro will be available in two variants in India for now, one with 3GB RAM and 32GB storage and the other with 4GB RAM and 64GB storage You can buy it by clicking here. At the launch, the company also announced that a 6GB RAM/128GB storage variant with better camera capabilities will be launched at a price of Rs 14999. However, no specific timeline for that launch was mentioned.

The new smartphone has a few interesting features and specifications and at this price, it will compete with the Redmi Note 5 Pro in this highly congested budget smartphone segment in India.

Asus, with the Zenfone Max Pro, is taking a different approach towards to the budget segment of the Indian smartphone market. There are a few aspects of the smartphone that will an “Asus-first,” especially for India. The Zenfone Max Pro launch is also a world first launch, just like the Redmi Note 5 Pro was.

Inside the box of the Asus Zenfone Max Pro:

• Asus Zenfone Max Pro
• Documentation
• Micro USB Cable
• 10W Wall Charger
• Sim Ejector Tool

Right off the bat, the Asus Zenfone Max Pro exuberates a sense of familiarity. The aluminium unibody design is prevalent across the budget category of smartphones and the Zenfone Max Pro is no different. The 18:9 aspect ratio and thinner bezels mean that a 5.99 inch display fits into the body of a regular 16:9 smartphone with a 5.5 inch display. Fair to say that the 18:9 aspect ratio has become the norm even in sub-15K smartphones. It is worth noting that even though the bezels are thin, they are still substantial and not as thin as some of the flagship devices.

Another interesting feature of the Asus Zenfone Max Pro is its OS. So far, we have become accustomed to the heavily customised ZenUI on all Asus Android smartphones. However, with the new Asus Zenfone Max Pro, the company has decided to go for stock Android OS. Now, it is not Android One, which means it is not completely stock OS and there are a few pre-installed apps as well. However, it is much lighter than ZenUI which should bode well with the powerful Snapdragon 636 chipset.

The back of the smartphone also houses a vertically placed dual-camera setup which looks uncannily similar to the Redmi Note 5 Pro. It appears that this trend of vertically placed dual-camera setup on the side of the smartphone also took off with the iPhone X. The dual-camera setup consists of a depth sensor which will be used for portrait mode shots. It has a 13MP primary sensor with an f/2.2 aperture and the depth sensor is a 5MP camera. The front of the device houses an 8MP camera with an f/2.0 aperture and an LED flash.

At a starting price of Rs 10999, the Zenfone Max Pro, despite its specifications matching the Redmi Note 5 Pro, will compete with the Redmi Note 5. Maybe, the launch of the Zenfone Max Pro will push Xiaomi into launching a follow-up to the Mi A1.