The Amazon Hardware Show 2017 showcased a lot of tech that revolved around Alexa. There were new variants of the Echo, Amazon’s smart speakers, and a lot of smart home products that integrated Alexa. Amazon is pushing really hard to make sure that everyone talks to its AI assistant in the coming years. Another huge announcement at the hardware show included BMW. BMW announced that Alexa will be integrated into BMWs and selected Mini vehicles starting in mid-2018. “It’s a complete, comprehensive set of internet capabilities that is available inside your vehicle,” a BMW executive said during the Amazon show.

The integration uses microphones embedded inside the car. With [...]