Smartphones in today’s day and age have become accessible to everyone because of their cheap price tag without compromising a lot on features. A few years ago what was only available on a premium smartphone has now made its way into the ‘budget category’. As Xiaomi launched the Redmi Y1 at a starting price of Rs 8999, it entered that segment of the market which is already overflowing with different phones from different companies. Let’s stack up four of the best offerings, Redmi Y1, Moto G5, Lenovo K8 Plus and Micromax Infinity from this price range and see which one comes out on top:

The Xiaomi Redmi Y1 was launched in India as a part [...]

Micromax is readying to launch a 4G feature phone which will compete with the new JioPhone. The feature phone will be called BharatOne and will be launched in the first week of October for a price of Rs 2000. BharatOne will be launched in collaboration with state-run telco Bharat Sanchar Nigam.

The free voice and data offers will be provoded by BSNL and Micromax will take care of the manufacturing. The BharatOne is said to have a better camera, larger screen and more battery life than any other feature phone available in the market right now, including the JioPhone.

The date of launch has been intelligently decided to take advantage of the festive season. There is [...]

Micromax in an event on 22 August has launched the Canvas Infinity with a bezel-less display for Rs 9,999.

The Canvas Infinity features an all-metal design with plastic top and bottom ends and a brushed metal finish to accommodate the antennas. The device sports a 5.7-inch 1440 x 720 px IPS LCD display with an 18:9 aspect ratio and a 2.5 curved glass on top. Interestingly, LG recently launched the Q6, which also sports an 18:9 display and is priced at Rs 14,990. The Canvas Infinity is powered by a 2,900 mAh battery and runs Android 7.1 Nougat out of the box, the company has promised an update to newly launched Android 8.0 Oreo in the coming months. The smartphone has [...]

Samsung’s new Galaxy C7 Pro is quite similar in specifications to the Moto Z Play and the Micromax Dual 5 which was recently launched in India. Lets take a look at the specifications of the phones.

Micromax has launched the Dual 5 in India as a part of a new series of phones in the “Dual” brand. The Micromax Dual 5 gets it’s name from the dual camera setup at the back. The phones sports two 13 MP Sony sensors. Of the sensors one is a colour and one a monochrome sensor, you also get F / 1.8 aperture and a Pixel size of 1.12u. The camera setup also has  PDAF and a Corning glass lens surface with a 6 lens type structure and a dedicated color temperature sensor which allows for accurate colour in the images.

The dual camera setup has features like a night shot that uses both sensors to get shots without the need of a flash. The [...]

In a long conversation with Micromax CEO Rahul Sharma, we found out a lot about why the company went silent for a long time. A conversation that was long overdue and why the company needed to rework their backend to comeback to the market.

Micromax still is one of the largest smartphone vendors in the country, while their premium and flagships did not do so well in 2016, the company sold a large number of entry level smartphones and feature phones. However, once a big advertising giant, Micromax seems to be losing pace to Chinese competition like Xiaomi, Oppo and Vivo who target the market by bombarding it with budget phones.

Rahul Sharma, was keen to let us know a few [...]

India’s homegrown brand Micromax may not have seen good days in the past few year, but, it appears that the company is planning a comeback to the market. The company which had become popular thanks to their budget alternatives to big brands like Samsung and HTC back at a time where players like Xiaomi and OnePlus were nonexistent, now is challenged by many big smartphone players offering budget smartphones.

The smartphone market has become extremely aggressive and competitive, forcing big players like Samsung, Sony and Moto to launch products that compete with the budget alternatives of Chinese brands. While for [...]

Lenovo has overthrown homegrown Micromax and become the number two smartphone manufacturer in the country just behind Samsung, who don’t seem to be having a good time either. Xiaomi has also climbed up to the fourth spot behind Micromax thanks to their new offline sales models.

While the Smartphone market in India has grown 25%  many hown-grown brands have suffered market share losses due to lack of innovation and high yield costs. Both Lenovo and Xiaomi have focused on offline this year and the results have shown. Micromax’s market share reduced to 9.8% in September from 14.1% last quarter. Intex market share also came down from 8.4% to 6.4%.. While Xiaomi, Lenovo, [...]

The Micromax Canvas 6 has all the makings of a good, maybe even a great handset, great build and great specs. However, it lacks in basic OS operations and the software makes it fall way down in category. watch our video review.

Micromax’s Canvas 6 comes in after a mega revamp of the company, a new logo and new management. But is it enough to get a new outlook towards the brand? Or will Micromax need to do more?

The new canvas features a 5.5 inch display and a full metal body. The sharp edges are not very comfortable and pinch the hand. The phone is 173 gms in weight and 8.7 MM thick. Check out the unboxing video below. The phone is available for pre-order (here) and will start shipping 18th May.

Micromax subsidiary Yu Televentures will launch their next flagship the YU YUnicorn on the 19th of this month according to the official invite the company just sent out.

The phone is expected to be the YU 5330 and may not run Cyanogen due to the recent launch of Lenovo Zuk Z1, which is the current exclusive for India.

According to rumours the phone is expected to have a metal body and run on the Helio P10 chipset just like the Meizu M3 Note launched today. The Yunicorn is also expected to have 4 GB of RAM and a Full HD display of a possible 5.5 inch screen size.

Stay tuned for updates.

A lot of new Smartphones are headed to India this month, and with the market going ablaze with all the options, here are some things you should know about the new launches.

While many other phones may launch, These seem to be the peoples choice at the moment.

Now Lenovo owned Moto is all set [...]