Facebook announced on Monday it has acquired Onavo, an Israel based startup focused on intelligence around mobile application data. For more than three years, Onavo has plied its trade reducing internet costs for smartphone users.
Under Facebook’s guidance, Onavo will work with members of the Internet.org coalition to increase the efficiency and lower the cost of web access. Expect Facebook’s apps to get a speed boost in the future, helping it deliver its growing influx of ads. Users if Onavo app may not worry as the company will continue to operate under its own brand.
Our service helps people save money through more efficient use of data, and also helps developers, large and small, design better experiences for people,” Onavo co-founders Guy Rosen and Roi Tiger wrote in a company blog post early Monday morning. “We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share.”
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