Apple Macbook Air Mid 2013 goes on Sale in India Starting Rs. 67900 (PR)
Apple has officially announced the launch of the Macbook Air in India aswell, starting off the new Macbook Air at a price of INR 67,900 inc VAT.
The 11-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 67,900 inc VAT (INR 64,666.67 ex VAT), and 256GB of flash storage starting at INR 81,900 inc VAT (INR 78,000 ex VAT). The 13-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 74,900 inc VAT (INR 71,333.33 ex VAT), and 256GB of flash storage starting at INR 88,900 inc VAT (INR 84,666.67 ex VAT). Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage.
The new generation of Macbook Air from Apple feature Intel’s new Haswell chipsets, designed to be very powerful yet energy efficient. According to Apple, the 13-inch MacBook Air will last up to 12 hours of battery life and up to 10 hours of iTunes movie playback. The 11-inch MacBook Air delivers up to 9 hours of battery life and up to 8 hours of iTunes movie playback.
The new Macbook Air features 802.11ac Wi-Fi for wireless performance that is up to three times faster when connected to an 802.11ac base station. Just to make a point Apple also launched the new AirPort Extreme and AirPort Time Capsule base stations that feature three-stream 802.11ac Wi-Fi technology with a maximum data rate of 1.3Gbps, almost three times faster than 802.11n.
The new AirPort Extreme and AirPort Time Capsule base stations are available today through Apple Authorised Resellers. AirPort Extreme is available for a suggested retail price of INR 14,200 inc VAT (INR 12,511.01 ex VAT). AirPort Time Capsule comes in two models: 2TB of storage for INR 19,900 inc VAT (INR 18,952.38 ex VAT) and 3TB of storage for INR 25,900 inc VAT (INR 24,666.67 ex VAT).
[toggle title=”Press Release”]Apple Brings All Day Battery Life to MacBook Air
SAN FRANCISCO—June 10, 2013—Apple today updated MacBook Air with all day battery life, fourth generation Intel Core processors with faster graphics, 802.11ac Wi-Fi and flash storage that is up to 45 percent faster than the previous generation. The ultimate everyday notebook is now an even better value, with 11-inch models featuring double the storage and 13-inch models starting at a new lower price of INR 74,900. Apple today also introduced completely redesigned AirPort Extreme and AirPort Time Capsule base stations featuring 802.11ac Wi-Fi for up to three times faster performance.
“MacBook Air is the industry leader for thin and light notebooks, and now with longer battery life, we’ve set the bar even higher,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With faster flash, more powerful graphics and up to 12 hours of battery life, the new MacBook Air packs even more performance into the portable and durable design our customers love.”
The new MacBook Air features power-efficient fourth generation Intel Core i5 and Core i7 processors that give the 13-inch MacBook Air up to 12 hours of battery life and up to 10 hours of iTunes movie playback. The 11-inch MacBook Air delivers up to 9 hours of battery life and up to 8 hours of iTunes movie playback.* MacBook Air now supports next generation 802.11ac Wi-Fi for wireless performance that is up to three times faster when connected to an 802.11ac base station. New Intel HD Graphics 5000 gives MacBook Air up to 40 percent faster performance for gaming and graphics intensive apps, and new flash storage provides speeds up to 45 percent faster than the previous generation and nine times faster than traditional hard drives.**
The incredibly thin and light design features dual microphones, a FaceTime HD camera, a high-speed Thunderbolt port and two USB 3.0 ports. MacBook Air also supports dual displays and video mirroring while simultaneously supporting full native resolution on the built-in display.
Continuing Apple’s commitment to energy efficiency and the environment, the new MacBook Air meets stringent Energy Star 5.2 requirements and achieves an EPEAT Gold rating.*** Each unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. Apple notebooks contain no brominated flame retardants, are PVC-free and are constructed of highly recyclable materials.
MacBook Air ships with OS X Mountain Lion, bringing Messages, Notification Center, system-wide Sharing, AirPlay Mirroring, Dictation, Game Center and the enhanced security of Gatekeeper to your Mac. With iCloud built into the foundation of OS X, Mountain Lion makes it easier than ever to keep your content up to date across your Mac, iPhone, iPad and iPod touch.
Apple also introduced redesigned AirPort Extreme and AirPort Time Capsule base stations that feature three-stream 802.11ac Wi-Fi technology with a maximum data rate of 1.3Gbps, almost three times faster than 802.11n. The new AirPort base stations include high-powered radios and a six-element beam-forming antenna array to maximise range and performance. With setup built right into OS X and iOS, users can create a high-speed Wi-Fi network in just a few clicks, and the intuitive AirPort Utility makes it easy to view and manage a network graphically. Featuring 2TB or 3TB hard drives, AirPort Time Capsule works in conjunction with Time Machine in OS X and is the simplest way to wirelessly backup multiple Macs. Measuring just 3.85-inches by 3.85-inches and 6.6-inches tall, these new base stations can be placed almost anywhere in the home.
Pricing & Availability
MacBook Air is available today through Apple Authorised Resellers. The 11-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 67,900 inc VAT (INR 64,666.67 ex VAT), and 256GB of flash storage starting at INR 81,900 inc VAT (INR 78,000 ex VAT). The 13-inch MacBook Air comes with a 1.3 GHz processor with Turbo Boost speeds up to 2.6 GHz, 4GB of memory and is available with 128GB of flash storage starting at INR 74,900 inc VAT (INR 71,333.33 ex VAT), and 256GB of flash storage starting at INR 88,900 inc VAT (INR 84,666.67 ex VAT). Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-air.
The new AirPort Extreme and AirPort Time Capsule base stations are available today through Apple Authorised Resellers. AirPort Extreme is available for a suggested retail price of INR 14,200 inc VAT (INR 12,511.01 ex VAT). AirPort Time Capsule comes in two models: 2TB of storage for INR 19,900 inc VAT (INR 18,952.38 ex VAT) and 3TB of storage for INR 25,900 inc VAT (INR 24,666.67 ex VAT). Additional technical specifications are available online at www.apple.com/airport-extreme and www.apple.com/airport-time-capsule.
*The Wireless Web protocol testing was conducted by Apple in June 2013 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-air.
**Testing conducted by Apple in June 2013 using preproduction MacBook Air configurations. For more information visit www.apple.com/macbook-air.
***Claim based on energy efficiency categories and products listed within the EPA ENERGY STAR 5.2 energy database as of June 2013. EPEAT is an independent organisation that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the required criteria and at least 75 percent of the optional criteria are recognised as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.[/toggle]
