Xiaomi Announces The Selfie Centric CC Smartphone Series In China

It was revealed a while ago that Xiaomi is planning on introducing a new, selfie-centric smartphone series in China. This lineup was expected to be made in collaboration with the Meitu brand which Xiaomi acquired last year. Now, the CEO of the company has announced the lineup with a post on Chinese social networking website Weibo and revealed it will be known as the CC series. It was speculated that the company will also introduce new smartphones under the lineup with the announcement, but that didn’t happen.

Xiaomi CC series

As mentioned above, Xiaomi has announced the CC series of selfie centric smartphones made in collaboration with Meitu. The latter, before the former’s acquisition of its hardware business, was a known name in China in regard to smartphones that cater to the young generation. There were no devices launched as of yet, but it is expected that a handset with the moniker CC9 will be the first one to be launched under the series.

The senior Xiaomi executive in his post explained the reason behind the CC name, which stands for Colourful and Creative. The CC9 smartphone will also have a definitive meaning to its name. It is being released on the 9th anniversary of the Xiaomi brand, which is why the number is being added to the name. The teaser that was previously shown off reveals the CC9 will have a flip camera mechanism similar to the Asus 6Z launched a few days ago in India. Unlike the smartphone though, the CC9 will have a triple camera set up inside the module.

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The smartphones under Xiaomi’s CC series will be developed by young company executives; which are being referred to as the Chic & Cool 90 team. According to the company’s CEO, the team will pursue design and aesthetics first and then core specifications later. This insinuates that the handsets under the CC moniker will not have top tier hardware and will be focussed towards the youth. Unfortunately, further details about the CC series of smartphones are not available yet but are expected to be unveiled in the following weeks.