Tata DOCOMO launches ‘Endless Music’ Service
Tata DOCOMO has launched its ‘Endless Music’ Service in select parts of the country.
“Mobile phones are the newly evolved 24X7 music stations. Endless Music service offers a reservoir of songs that can be accessed anytime, anywhere. This service enables customers to listen as many musical tracks as they wish on to their mobile phone, at a nominal subscription charge of Rs 2/- per day. Through this service, we at Tata DOCOMO aim at changing the way music is consumed and reinvent the ways our customers experience music every day. With the launch of Endless Music service, Tata DOCOMO customers can access best of the music content.” said Mr Rishi Mohan Malhotra, Head VAS, Tata DOCOMO.
To avail this service, customers have to dial IVR Short Code 59090 (Toll Free). The service is auto renewable on daily basis.
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In step with efforts to bolster its VAS portfolio, Tata DOCOMO, the GSM brand of Tata Teleservices today launched another innovative service — Endless Music, a complete bank of music with various categories and sub categories. Under this service, customers can enjoy and listen to endless music for the entire day and can also download ringtones of their favorite songs by paying a subscription charge of Rs 2/- per day with no extra/hidden cost attached to it. What’s more! With an additional cost of Rs 1/- per day customers will also get the benefit of downloading unlimited Call Me Tunes (CMTs). This service is available for all the Tata DOCOMO post-paid and pre-paid customers across all the circles.
Commenting on this interesting proposition, Mr Rishi Mohan Malhotra, Head VAS, Tata DOCOMO, said “Mobile phones are the newly evolved 24X7 music stations. Endless Music service offers a reservoir of songs that can be accessed anytime, anywhere. This service enables customers to listen as many musical tracks as they wish on to their mobile phone, at a nominal subscription charge of Rs 2/- per day. Through this service, we at Tata DOCOMO aim at changing the way music is consumed and reinvent the ways our customers experience music every day. With the launch of Endless Music service, Tata DOCOMO customers can access best of the music content.”
To avail this service, customers have to dial IVR Short Code 59090 (Toll Free). The service is auto renewable on daily basis.
Notes to Editor
About Tata DOCOMO
Tata DOCOMO is Tata Teleservices Limited’s telecom service on the GSM platform-arising out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. Tata Teleservices Limited has received a license to operate GSM telecom services in 19 telecom Circles and has also been allotted spectrum in 18 of these Circles. It has rolled out its GSM services in Tamil Nadu, Kerala, Orrisa, Karnataka, Andhra Pradesh, Madhya Pradesh-Chhattisgarh, Haryana-Punjab, Kolkata, Rest of West Bengal, Jharkhand, Bihar, UP East, UP West, Gujarat, Himachal Pradesh and Rajasthan, while Tata Teleservices (Maharashtra) Limited has launched GSM services under the Tata DOCOMO brand in the Mumbai and Rest of Maharashtra Circles. Tata DOCOMO has become the first Indian private operator to launch 3G services in India in all the nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the brand finds itself suitably positioned to leverage this first-lover advantage. With 3G, Tata DOCOMO stands to redefine the very face of telecoms in India. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators-in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users.
For details, visit www.tatateleservices.com, www.tataindicom.com and www.tataDOCOMO.com
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