GfK: India to Be Largest Contributor to Smartphone Sales Growth Globally
New research from GfK suggests that the smartphones prices in India may fall by 11% in 2015 with the demand for 4G devices capturing 6% of the smartphone unit demand. This research also says that India would soon become the largest smartphone market, globally.
GfK, Germany’s largest market research institute has commented saying:
“4G unit share was 58 percent globally in the second quarter of 2015, up from 26 percent in the second quarter of 2014. This represents a unit growth of 129 percent year-on-year, with China leading the global 4G ramp up,”
As their forecasts suggest – the 4G smartphone sales will continue to grow at the expense of 3G smartphone devices, with GfK director Kevin Walsh stating that, “India is expected to be the largest contributor of absolute smartphone unit growth globally this year.”
They noted a regional difference in 4G take up stating price polarisation in North America, saturation in Western European markets, local brands tackling global players in India and China, and intense price competition in emerging markets.
Apart from this, we have also seen the interest of Chinese vendors in the Indian market, which has intensified the competition between international and local vendors in India.
However, they have mentioned a smartphone average selling price (ASPs) decline of 12% in India in the second quarter of 2015.
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