To Gain A Wider Audience, Twitter to Show Tweets on Google Search

Twitter, the tool that lets people unleash the smart-ass within them has been phenomenally successful with the who’s who of the pop culture. Folks from varied fields such as politicians, actors, intellectuals and even the common man come together on the platform to have an equitable discussion on varied topics. But this great tool has been a bit slow in gathering new users and so they have now joined hands with Google to further their reach.

Twitter and Google have signed an agreement through which Google will show tweets of Twitter users in its search results. Twitter previously had this arrangement with Google between 2009 and 2011, but it lapsed. With this new agreement instead of just the Twitter profile of a person, you would be able to see their tweets right from the google search engine itself. This will be beneficial for Google too as people would find it easier to see the latest tweets without logging into twitter.

Twitter currently has 284 Million users that is way lower in comparison to Facebook’s 1.4 Billion and Instagram’s 300 Million. The microblogging site had released its IPO in 2013, over the last year the stocks have dropped by 37 percent because of slowing user growth. With the agreement, Twitter might hope to engage folks who just view the tweets and don’t actually reply to them or those who don’t tweet on their own. Twitter had also previously launched a ‘While You Were Away’ feature on iOS that shows a snapshot of popular tweets that the user missed when they were not logged in. It will be interesting to see what kind of effects these initiatives have on user base of Twitter.