Micromax Launches the Yureka Smartphone With Cyanogen OS 11

As reported earlier, Yu Televentures, Micromax’s new subsidiary has launched its first smartphone with Cyanogen under the Yureka brand. This is a whole new step for the Indian tech industry as this very launch marks the end of the dominance of the foreign brands in India.

The dual-sim, LTE enabled device will be available on a flash sale model, similar to Xiaomi devices, but on Amazon India from January 8. Registrations on the Amazon website to buy the device begins on Friday (19th December) at 2 pm. The new YU device is priced at Rs. 8,999 and comes with a 5.5 inch HD screen, 2GB RAM, A 53 cortex, Qualcomm Snapdragon processor 615 octa core 64 bit chipset and 16 GB expandable memory.

Early adopters will get a leather back cover worth Rs. 999 free. Notably, the company is also touting “free replacement or repair” at the user’s doorstep. The Yu Yureka (AO5510) smartphone runs on a custom-build Cyanogen OS, Cyanogen OS 11.

The device comes with a 2500 mAh battery. The new Yureka sports a 13 megapixel rear and 5MP front camera. According to the company, the device will be ahead of the popular competition as it will provide faster processing, better download speeds even in patchy areas and the A53 cortex will lower power consumption, meaning the phone will last longer on a single power charge.

The company also revealed that in 2015 more devices will be launched with some new cool features. Some of the features include blocking of spam or unsolicited phone calls, finding and wiping data off the device if lost, encryption of the device besides enhancements on camera, securing apps and making phone usage more intuitive.

Besides sync of data across different devices, features in the phone also allow users to save game scores, levels and setting on all apps get saved on the cloud. Yureka device users will also be the first ones to get the upcoming Cynogen L update, which will be based on Android Lollipop.