Sony and Microsoft Ready to Begin Console Wars in China
China is a country that practically produces almost everything available in the market. The country is the manufacturing hub of most of the world’s electronics. But it has serious distrust for foreign products. The People’s Republic of China (PRC) is a nanny state that is quick to ban anything that doesn’t stand up to its cultural standards. The country recently lifted a 14-year ban on foreign consoles in the country. This led to the arrival of the two gaming giants in the country who will now start a new battle in their war of console supremacy in the most populated country in the world.
About four months back, Microsoft’s Xbox One hit the Chinese shores. On January 11th its arch nemesis, Sony PlayStation 4 will arrive to begin the familiar war. Sony told Reuters that it would arrive with 30 titles and has already applied for licenses for them. In comparison, Xbox One has only 10 titles in the country.
It is rather difficult to get your gaming title passed through the scrutiny of the Chinese censors. The country is infamous for having a giant mechanism that constantly censors content throughout the media and the internet. The safest bet for the companies is to bring sports based titles to get past easily through the licensing process. It doesn’t seem like the Chinese gamers are going to get access to the likes of GTA 5 anytime soon.
These devices also come at a hefty price tag even though the consoles are made in the country. The PS4 comes for 2,899 yuan(Rs. 29,240) while Chinese buyers would have to shell out 3,699 yuan (Rs.37,300) for the Xbox One. Microsoft hopes to sell a million devices by October 2015.
It is good to see China opening its doors to the world one step at a time. It’s about time the country also imported democracy and let its people taste real freedom. Well, if freedom in 21st century means being a slave to the screen, guess the Chinese aren’t far from it.
