With Moto-Power Lenovo Becomes the Third Largest Smartphone Company in India
The acquisition of one of the most adored brands, Motorola by Lenovo was met with a wide negative response in India. But this acquisition did more for Lenovo than just being the owner of an awesome brand. It took an enormous leap in the Indian smartphone market. The Chinese electronics company now is the third biggest smartphone company in India.
Lenovo acquired Motorola from Google for a sum of $2.9-billion. The deal was finalized this Thursday, the 30th of October, and it will give Lenovo the boost in the Indian market that it was looking for. The deal got Lenovo in the third spot in India and many other markets globally.
This may also mean a bit of a pull back for Xiaomi. According to data research by IDC, the company will move down to the fourth spot after just recently hitting the podium stand. Seems like celebrations didn’t last long for the company. This will be a neck and neck competition because both Motorola and Xiaomi are stars of the low-cost markets. This is a market where the maximum amount of sales takes place. Lenovo has a good market stand in the offline channels and combined with the high online demand for Motorola product it can easily set a flag post at the third spot.
The top spot in India is still in the hands of Samsung, that has come up to become an alternative recognizable brand after the demise of Nokia. It holds 23.8% of the mobile phone market and is distantly followed by Apple with a market share of 12%.
Lenovo says that it considers India as an important market, and it will continue its original market plan. It will definitely benefit from the brand recognition of Motorola, especially in the youth market. Since its return to Indian shores, the company has sold over 2 million products from its catalog.
The Lenovo-Motorola partnership plans to sell about 100 million smartphones and tablets globally by march of next year which is an audacious task. The part of this acquisition that will be appreciated by most folks casting doubts on the future of Motorola products is that Lenovo and Motorola will continue on as separate entities. So you can expect your next Moto buy to still hold the Moto experience that you have come to love and appreciate.
