Apple Reportedly Plans to Kill the Beats Music Service

According to a new report, Beats as a brand is going to fade away as Apple plans to modify it over time and integrate it into its own music streaming service through iTunes. TechCrunch reported that Apple plans to eliminate the Beats Music streaming service, which it acquired in May.

Earlier, the reports said that the Cupertino, California based company will shutdown the service. However, Apple declined the reports saying, “Company (Beats) may modify over time, and one of those changes could involved changing the Beats Music brand.” It is still unclear what Apple is planning to do with the service. It seems quite possible that the Beats Music product could be rolled into iTunes rather than being shuttered.

If Apple rolls Beats Music into iTunes and removes the dedicated Beats Music app from the App Store, it might be the end of the service. Beats Music itself came from a rebranding MOG music streaming service it acquired back in its heydays.

Apple has been tight-lipped about its plans for Beats since it acquired the popular headphone maker back in May for $3 Billion. Prior to the mega launch event of the iPhone 6 and the Apple Watch, there had been rumours that Apple will include Beats earphones within the new white box. There was also nothing said about Beats Music during the Apple Watch reveal, even though the service could have worked well on the wearable. Seems like an odd decision on Apple’s part to simply eliminate or ignore a service they paid billions for.

Also, the iPhones which are recently launched did not come pre-installed with Beats Music, while several other Apple apps came loaded on the 6 and 6 Plus. All of these point towards the company’s plan to show red flag to the Beats. This, or they may be working on something and better for the to combine Apple services with Beats. Let’s hope for Beats sake, it’s the latter.