Pinterest Rolls Out its Own Messaging Feature

With the ever-growing market of instant messaging app, every social networking company is coming up with innovative new ways to get in touch with your friends and families. Facebook recently announced the stand alone Messenger and dropped chat window in the app. Meanwhile, new startups are also coming up with innovative ideas to make instant messing fun such as Fling.

Now, Pinterest is joining this race by rolling out a new messaging product called “Conversations”. It seems to be growing up to become a true social network. The digital scrapbooking service announced on Wednesday that its users can now send each other direct messages.

“Say you’re organizing a camping trip with friends – try sending Pins to the whole gang so you can figure out where to go and what meals to make,” Pinterest product designer Tom Watson wrote in a blog post. “If you need a reminder of who’s bringing what, just pull up the conversation right from your notifications.

Direct messaging is meant to be an addition to the “send a pin” feature Pinterest rolled out in May 2013. The idea now is that when users receive a pin, they can reply with a message or send back another pin.

Starting today, the company is rolling out messages on Android, iOS, and the web. Like Facebook’s ‘chat heads,’ the recent messages pop up to the left of the feed as bubbles with your friends’ faces. You’ll find the others under the pin icon where notifications pop up.

Just click the ‘+’ icon, type in the name of a friend on Pinterest, and you can send a pin or a standalone message. The impressive thing about Pinterest messages is that the pins you send within the app retain all the functionality of a pin you see anywhere else on the site.

Anything you can do with a pin on Pinterest’s web site, you can do inside a message: pin it to a board of your own, send it to another friend, or click the ‘heart’ to add it to your list of favorites. You can even drag a pin from the site into a message.

Earlier this year Pinterest launched “guided search” which recommends keywords to help refine searches on the service. The feature helps people find the stuff they are looking for and the stuff they didn’t know they were looking for.