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BlackBerry’s Comeback : New Z3 to Launch in India Next Week

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It’s been a hard two years for Canadian phone-maker Blackberry. And now, as part of an efforts to regain its lost status, BlackBerry Ltd is all set to launch its latest Z3 smartphone in India next week, on 25th June. The phone is likely to be priced below Rs.12,000 which will set it directly in competition with likes of Samsung, Motorola, HTC, Microsoft and Micromax.

The same device was launched in Indonesia earlier this year, the full touch screen device was priced at IDR 2,199,000 (USD 190 or INR 11,500) and is the most affordable device powered by the latest BlackBerry 10 operating system.

BlackBerry has already started sending out press invites to media houses for the launch event on 25th June. We have no doubt about the fact that the recently unveiled BlackBerry 10 OS-based Z3 will be the star of the event next week. BlackBerry Z3 is the first smartphone to come out of the partnership between BlackBerry and Chinese manufacturer Foxconn, which is popularly known for its relationship with Apple Inc.

BlackBerry has been a laggard in the global smartphone space, including India as it failed to keep up with the competition and has lost a significant market share in the past two years. But the latest launch is an effort to win back some of its lost market share in India where it once was on top of it smartphone sector.

Blackberry’s new Z3 fashions 5.0-inch qHD (960x540p) and is newly updated with OS (v10.2.2) powered by a 1.2GHz snapdragon dual-core processor with huge 1.5GB RAM and 8GB inbuilt storage (expandable up to 32GB). It is also backed by a 2500 mAh battery which is non-removable. The budget Smartphone is also equipped with 5.0-megapixel camera with flash, 5x digital zoom, image stabilization, and full HD video recording ability and a 1.1-megapixel fixed-focus front camera.

Recently, many Android KitKat OS powered low-cost devices have hit the market since the launch of Moto E such as Unite 2, Canvas Engage A019, Canvas A105, Lava Iris X1 and Xolo Q600s. Celkon Campus A35K also just released last week for just INR 2,999. It is touted as the cheapest KitKat OS based smartphone in India.

Indian market is furiously expanding in the budget Smartphone segment, mobilizing big players to cater to this segment. With Blackberry also joining the competition, market will become more intense. Besides India and Indonesia, BlackBerry would gradually introduce the Z3 in five other countries including the Philippines, Vietnam and Malaysia.