Microsoft To Rename SkyDrive After Losing Trademark Case
Microsoft has to come up with a new name for Skydrive, its cloud based data storage service.
Skydrive is used by Microsoft users to upload and share content. Unfortunately Microsoft did not give enough consideration to the fact that British Sky Broadcasting might have had a trademark on the word “sky”.
A UK court has ruled that Microsoft has infringed on a trademark owned by British Sky Broadcasting Group with the name “SkyDrive.” Microsoft has reportedly agreed to change the name, and they will not appeal the court’s decision.
A new name will not be given overnight. BSkyB will continue to let Microsoft use the name for a “reasonable period of time” as they try to rename the service. Microsoft has been using the SkyDrive name for their cloud-storage service for around 5 years now. The name has become synonymous with Windows 8, Windows Phone, and all of Microsoft’s new devices. Hopefully this brand change does not disrupt Microsoft’s vision.
There were also some financial and other terms in the agreement, however the details are confidential.
“We’re glad to have resolution of this naming dispute, and will continue to deliver the great service our hundreds of millions of customers expect, providing the best way to always have your files with you,” said Microsoft.
[Via]
