Polaris to bring Indian and Victory bikes to India
Globally famous marques Indian and Victory are going to set up shop in India sometime in 2014. Minnesota based Polaris Industries is planning to bring both their motorcycle brands after witnessing the success of similar motorcycles such as Harley Davidson. Polaris India Pvt Ltd is headed by Indian two-wheeler industry veteran Pankaj Dubey who plans as managing director to import the new motorcycles in via the CBU route. Contrary to popular belief, Indian and Victory motorcycles will sell from independent showrooms, not sharing space with ATVs from the same parent company.
It is unknown when the brands will be launched, and which will come first. Indian and Victory motorcycles rely mainly on V-twin configuration engines, which will mean competition for Harley-Davidson, once these new motorcycles are available in the exponentially growing Indian market. That said, HD holds the early bird advantage, and brings most of their motorcycles into India via the more affordable CKD route, giving its motorcycles a pricing edge.
Polaris acquired Indian Motorcycles in 2011 to complement their Victory brand and give direct competition to HD in the cruiser and tourer bike segments.
Polaris India remains tight lipped about further details at this stage. Watch this space for updates!
[Autocar India]
