Report : Facebook To Add Video To Instagram on June 20

Facebook may be preparing to add video-sharing features to its Instagram app, in a direct response to the popularity of Twitter’s Vine app.

According to TechCrunch, the company will unveil the new service at an event on June 20th. Earlier it was rumoured that Facebook will launch it’s own RSS service at the June event.

Instagram is a popular photo-sharing application that is available for Android and iOS. Facebook had acquired Instagram in 2012 for a whopping $1 billion. About three months ago, Instagram had announced that it has 100 million monthly active users and these users are uploading over 40 million photos per day.

There are several clues suggesting that video may be the next step for Instagram, which now boasts of 100 million active users. For example, Facebook has prevented Vine from using its friend-finding feature. By doing this, Facebook looks embed users into its platform first, rather than a service like Twitter.

Another instance of Facebook protecting its brand is how it is preventing Instagram uploads from being posted directly onto Twitter. Users can still share Instagram photos on Twitter, but users need to click the link to see them. By directing users back to the Instagram platform, users will spend more time in the photo sharing application.

Adding the ability to shoot and share short videos directly from the wildly popular application could certainly give Facebook a boost in the social media war.

Last week, Facebook announced that it was enabling hashtags on its site, also comparable to Twitter capabilities.

[Via]