Microsoft Targets Another 25 Million Xbox 360 Sales
Microsoft is still aiming for another 25 million sales of their eight-year-old Xbox 360 console, bringing the total to 100 million units sold. Yusuf Mehdi, Microsoft’s senior VP of Interactive Entertainment Business, speaking to OXM, said they expect half of these sales will come from new Xbox 360 owners, while the other half will be old console replacements.
Speaking with OXM, Mehdi said of Microsoft’s hopes for Xbox 360, “We believe over the next five years we can break a 100 million unit installed base. That’s something we’re shooting for, it’s not a financial plan as such, it’s just rough numbers if you will.
The company plans to bolster 360 sales with a “Huge Announcement” at the upcoming 2013 E3 show, according to the report.
Microsoft Game Studios executive Phil Spencer recently told GameSpot:
“I think the Xbox 360 is going to be very vibrant for many years. In fact, we have a huge, I think it’s huge, Xbox 360 announcement for E3 that I keep wanting to talk about, but I can’t. I think it will surprise people. I loved what we did last year with Minecraft; bring Minecraft to the box; six million units later it’s kind of a beast. I think there’s a lot of life in the Xbox 360 for years to come.”
As regards hopes for Xbox One, it’s obviously a bit early to say, but Medhi does think next gen consoles as a pack can trump sales of their predecessors as handily as the latter trumped sales of theirs.
“Every generation, as you’ve probably heard, has grown approximately 30%,” he said. “So this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units. That’s if it’s a game console, over the next decade.”
