Millennial : Samsung Android 2012 Market Share Doubled Last Year
For the second day, Samsung has been named the new leader. After Tuesday unseating Nokia as the top cellphone maker in 2012, the Galaxy vendor today topped HTC as the Android maker which gets most used to access mobile ads. According to ad firm Millennial, Samsung had 46 percent of Android app use, double the 26 percent of 2011.
Meanwhile, HTC plummeted from 32% to 16%, while Moto dropped from 22% to 11%. This is a massive change.
Samsung has been producing hit after hit with its Galaxy line of handsets, with the Galaxy S III and Galaxy Note II at the forefront. Not only is it making great devices, the company has also marketed its products like there’s no tomorrow.
With virtually a phone of every size and price available, Samsung has saturated the smartphone market with multiple choices, which has certainly helped the company in the past year.
Can competitors like HTC rally and make a comeback in the new year? Samsung is likely to introduce strong successors to all of its current top-performers, including a Galaxy S IV and Galaxy Note III, but we’ll have to wait and see if an upset is in the cards.
