Launched : Nokia Here Cloud Maps for iOS, Android and others (PR)

Looks like it was the right opportunity for Nokia to jump on the iOS maps bashing wagon. No one does maps like Nokia and with iPhone users feeling the incompleteness of iOS Maps, Nokia has stepped on to the winning plate with Nokia HERE. A cloud service delivering excellent mapping for those all over the world on any device.

[quote]Titled “Here,” it’ll tap into Nokia’s map expertise and better still, work across multiple devices and operating systems — CEO Stephen Elop, attending the launch event in San Francisco[/quote]

The new web-based map is live now and will work on any PC running Internet Explorer, Firefox, or Chrome and Macs using Safari, Firefox or Chrome. On mobile, it’ll run on iOS 4+ and Android 2.2’s (or above) internet browser.

Reports also claim that iOS and Android Apps are already on their way pending approval from the “authorities”. Nokia will have a Here SDK for Android and a web version of Nokia Here maps for Firefox OS ready by early next year.

Nokia has seen 75 times more use of its mapping data compared to last year, and it’s looking to tap into user-submitted data. A new Map Creator tool will let people assign more specific information and detail to Nokia’s original maps and satellite photos.  Nokia Here.net will allow users to log in using their Nokia accounts or create new ones to save places as “collections” add images etc. which will all be launched soon.

According to reports iOS app for Nokia Here will provide offline maps, voice guided walking directions and public transportation directions at launch. Additionally, Nokia revealed the name for the technology powering its City Lens app. Live Sight will be available and in other applications as well.

Nokia will also foray into 3D mapping by acquiring company “earthmine Inc.”based in Berkeley, California, is a privately-owned company that develops a powerful end-to-end 3D street level imaging solution – from collection hardware to processing workflows, cloud hosting and client software. This information is to be used for future expansion of Nokia Here service.

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Nokia redefines digital map landscape by introducing HERE as new brand for its location and mapping service

Nokia extends its service across devices and operating systems

Nokia announces new partnership with Mozilla and planned acquisition of 3D capture company, earthmine

San Francisco, California – Today Nokia introduced HERE, the first location cloud to deliver the world’s best maps and location experiences across multiple screens and operating systems. With the new brand, HERE, Nokia aims to inspire a new generation of location services and devices that make the mobile experience more personally significant for people everywhere.

“People want great maps, and with HERE we can bring together Nokia’s location offering to deliver people a better way to explore, discover and share their world,” said Nokia President and CEO Stephen Elop. “Additionally, with HERE we can extend our 20 years of location expertise to new devices and operating systems that reach beyond Nokia. As a result, we believe that more people benefit from and contribute to our leading mapping and location service.”

Pushing location beyond Nokia

To further extend its location services, Nokia is launching a maps application for iOS under the HERE brand. Based on HTML5, it will include offline capabilities, voice-guided walk navigation, and public transport directions. The application is scheduled to be available for free download from Apple’s App Store in the coming weeks.

Nokia further announced a strategic partnership with Mozilla to bring new location experiences to the Firefox OS. Nokia plans to debut a mobile Web version of HERE Maps for the new Firefox OS next year. The companies are working together to give people the best mapping experience on Firefox OS.

“Mozilla is a leader in HTML5, building the Web as a platform for developing compelling applications, and location is a key part of that platform,” said Jay Sullivan, Mozilla Vice President of Products. “We are excited to work with Nokia as the combination of Firefox OS and HERE’s location platform provides rich possibilities for mobile application developers to create amazing experiences for users.”

Nokia also demonstrated an Android OS-based reference application and announced plans for the availability of a HERE SDK for Android OEMs in early 2013. This is aimed at enabling partners to create location-based applications for Android devices with Nokia’s leading content.

Innovating modern mapmaking
To advance the 3D capabilities of HERE, Nokia announced the planned acquisition of Berkeley, Calif. company earthmine. The company’s reality capture and processing technologies will become integral parts of HERE’s 3D map making capabilities.

Nokia expects the transaction to close by the end of 2012.

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[Here (Nokia), (2)]

“Maps are hard to get right – but location is revolutionizing how we use technology to engage with the real world,” said Michael Halbherr, Executive Vice President of Location & Commerce and responsible for the HERE brand. “That’s why we have been investing and will continue to invest in building the world’s most powerful location offering, one that is unlike anything in the market today.”

Using LiveSight(TM) to see more of the real world
As part of its announcement, Nokia introduced LiveSight(TM), a technology based on a highly accurate, 3D map of the world. LiveSight(TM) provides the most precise and intuitive augmented reality experience and uses a phone’s camera viewfinder to make discovering the world as easy as lifting up a phone. Nokia City Lens, which was developed exclusively for Nokia Lumia devices, is the first application providing a LiveSight-enabled experience.

“Establishing a new brand is the right move for Nokia in the map and location business. Nokia’s assets in this space are world class. We believe mapping and location will be increasingly important to developing next generation devices and services across a wide array of segments,” said Crawford Del Prete, Executive Vice President and Head of worldwide research at IDC.

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Nokia To Acquire earthmine Inc.

BERKELEY, CA – November 13th, 2012 – earthmine Inc. announced today that it is has entered into an agreement to be acquired by Nokia. earthmine, based in Berkeley, California, is a privately-owned company that develops a powerful end-to-end 3D street level imaging solution – from collection hardware to processing workflows, cloud hosting and client software.

The earthmine team is expected to join the Nokia Location & Commerce business and Berkeley, California will become a key site for the development of 3D reality capture technology.

“We are very excited to be joining Nokia – a company with a huge presence and vision in mapping,” said John Ristevski, co-CEO of earthmine Inc. “We could not hope for a better place to fulfill and accelerate our mission of indexing the world in 3D.