Bing Search to be powered by Britannica Encyclopedia
The deal would ensure better search results for users.
The deal would ensure better search results for users.
Microsoft’s search engine, Bing, signed a deal with Britannica Encyclopedia to add more content to its search results. The deal was announced by Microsoft through a blogpost which also said that when information from Britannica was relevant to a search, Bing users would see a small box summarising salient facts about a topic or subject.
[quote]We are excited about how new instant answers from Britannica Online delivers relevant information in a more organized way that helps people find information more quickly, a Microsoft spokeswoman said.[/quote]
This deal builds on Britannica’s decision in March to stop publishing it’s 244-year run of print volumes and Bing’s website redesign.
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