Tata Communication ties up with Formula One as official partner for communication (PR) (video)
Tata Communications, today announced a multi-year technology service and sponsorship agreement with Formula 1™. The agreement will see Tata Communications delivering connectivity over the largest global submarine network as well as hosting and content delivery via Formula1.com to tens of millions of fans worldwide.
The public announcement was made during a London press conference delivered by Vinod Kumar, MD and CEO of Tata Communications and Bernie Ecclestone, CEO of Formula One group.
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Mumbai (BSE) & New York (NYSE) – 23 February 2012 – Tata Communications, a leading provider of The New World of Communications, today announces a multi-year technology service and marketing agreement with Formula One Management. The agreement will see Tata Communications delivering world-class connectivity to all 20 Formula 1™ race locations over its global network, the largest in the world. It will also provide hosting and content delivery services to Formula1.com, which is accessed by tens of millions of fans around the globe.
The innovative deal positions Tata Communications corporately as A Technology Supplier of Formula 1™ with category exclusive designations as Official Connectivity Provider of Formula 1™ and Official Web Hosting and Content Delivery Network Provider of Formula1.com.
Formula One group businesses and race locations will now be connected to the Tata Global Network (“TGN”), supported by secure MPLS connectivity. Formula One Management’s IT infrastructure and Formula1.com will be co-located and hosted in Tata Communications’ world-class data centres.
Vinod Kumar, Managing Director and CEO of Tata Communications, says, “Formula 1 requires fast and secure connectivity, because even a split second of downtime can have huge repercussions for its business, brand and reputation. This delivery is at the heart of our organisation and working with one of the world’s most highly technical and innovative organisations is an exciting opportunity for Tata Communications. The collaboration leverages our technology leadership and vision for emerging markets and represents a tremendous opportunity for growth and innovation for both companies.”
Bernie Ecclestone, CEO of Formula One group, says, “I’m pleased to welcome Tata Communications into the Formula 1 family and I hope this is the start of a long and successful relationship. Connectivity and content delivery are critical issues for Formula 1 and working with the best in the business is a priority for us. This is a collaboration that will help us stay at the technological cutting edge in these categories.”
Tata Communications’ capabilities in video and content delivery networks (“CDN”) will enable uninterrupted, high-quality connectivity to the multi-media portal on Formula1.com. The (TGN) has Trans-Atlantic and Trans-Pacific data transfer capacity of one terabit per second. This capacity will ensure Tata Communications is able to fully support Formula1.com during race weekends, when the site gets on average four million unique visits per weekend, peaking at seven million over some events. Tata Communications’ infrastructure will enable the sport’s official website to instantly scale up to cope with these significant and sometimes unpredictable traffic spikes.
Tata Communications will also provide Formula1.com with a new Managed Security Suite and will apply an additional layer of managed security monitoring to ensure an increased level of protection to Formula One Management’s IT infrastructure.
Looking ahead, Tata Communications and Formula One Management will also work in close collaboration on research and development around connectivity and the latest video technologies.
To view the press conference video and download images, please visit: http://tatacommunications.com/F1/vod.html
About Tata Communications
Tata Communications is a leading global provider of a new world of communications. With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.
The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space worldwide.
Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited) and Nepal (United Telecom Limited)
Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL)
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