Mahindra Launches new Revamped Bolero (PR)
Mahindra & Mahindra yesterday launched the new revamped Bolero in the Indian market. Available in 3 variants – SLE, SLX & ZLX, this revamped bolero has a starting price of Rs 6.16 lacs (ex showroom Chandigarh, SLE BSIII variant).
The Bolero has reigned as India’s highest selling SUV for the last 5 years in a row. The launch of the aspirational new Bolero further enhances its brand equity of being tough, rugged and durable. I am sure that the New Bolero will heighten its appeal not only amongst its core customers but also amongst the youth, further adding years to its life cycle”.
–Mr. Arun Malhotra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd
The New Bolero has a m2DiCR Engine that combines the modern common rail engine technology on a DI engine. The company has extended the exterior changes by adding a new grill and redefined headlamps. The interiors are now available in two-tone colors, wood finish central console, seats with additional cushioning, drop down arm-rest on the middle row, a digital display or optional colour schemes for trims and upholstery .
The steering wheel comes with a ergonomic thumb grip, to “enhance the driving pleasure”. Other luxuries Include a Driver Information System (DIS), transponder-based immobilizer security system, a voice messaging system and the fuel-saving Micro Hybrid technology. The latter allows the vehicle to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. It is also equipped with a remote fuel lid opener and a rear wash and wipe.
In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow. Mahindra has also recently acquired a majority stake in Korea’s SsangYong Motor Company.
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Mahindra & Mahindra, India’s largest selling Utility Vehicle (UV) manufacturer today announced the launch of the ‘New Bolero’. Powered by the refined, peppy new m2DiCR engine with better driveability and excellent fuel efficiency, the New Bolero sports more macho front styling, giving it an aggressive stance. It also incorporates new technology features like Digital Cluster with Driver Information System (DIS) and a digital Engine Immobilizer, all new stylish dashboard, new wood-finish central console and all-new seats and upholstery.
The New Generation Bolero, available in 3 variants – SLE, SLX & ZLX, starts at an attractive price of Rs 6.16 lacs (ex showroom Chandigarh, SLE BSIII variant).
Speaking at the launch of the New Bolero, Mr. Arun Malhotra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd., said, “The Bolero has reigned as India’s highest selling SUV for the last 5 years in a row. The launch of the aspirational new Bolero further enhances its brand equity of being tough, rugged and durable. I am sure that the New Bolero will heighten its appeal not only amongst its core customers but also amongst the youth, further adding years to its life cycle”.
New m2DiCR Engine
Powered by the refined & peppy new m2DiCR Engine that combines the modern common rail engine technology along with the dependability and low operating cost of the DI engine, the New Bolero offers great drivability, high fuel efficiency and superior acceleration.
Styling and aesthetics
The New Bolero is distinctly characterized by its more masculine styling. The exterior is enhanced with new muscular bumpers and a signature front grille with a classy mesh. Also adding a dash of class leading style and aspirational value to this popular and successful SUV are the specially designed stylish headlamps, outer rear view mirrors and the contemporary body decals. These new additions on the exterior align to the tough, rugged and sporty DNA of the Bolero.
The smart exterior of the New Bolero is further complemented by its premium dual-tone interiors. Be it the all new stylish dashboard with a wood finish central console, comfortable seats with additional cushioning, drop down arm-rest on the middle row, a sophisticated digital display or the exciting new colour schemes for trims and upholstery – they all add to the SUV’s style quotient. Even the steering wheel comes with the specially designed ergonomic thumb grips for a better feel while driving.
Advanced Technology
Packed with new technology features, class leading comfort and a low running and maintenance cost, the Bolero scores highly over its nearest competitors. The advanced technology features include an advanced digital instrument cluster, a Driver Information System (DIS), transponder-based immobilizer security system, a voice messaging system and the fuel-saving Micro Hybrid technology. The latter allows the vehicle to intelligently switch the engine into the standby mode, when not required – ensuring lower fuel consumption while being more environment-friendly too. It is also equipped with a remote fuel lid opener and a rear wash and wipe.
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