Flipkart Launches Its Video Streaming Service To Take On Amazon Prime Video

The video streaming service market in India has risen substantially in the last few years. What used to be dominated by YouTube has split into various applications featuring TV shows and movies spanning different genres. The latest addition in the space is one of the biggest e-commerce players in the country, Flipkart. The company has launched its own video service in the Indian market via its mobile shopping app. While it has not explicitly said so, the company aims at giving Amazon’s Prime Video service a run for its money with the latest service.

Flipkart Video

The latest video streaming service from Flipkart is visible in the Android application for the shopping website. With the current version 6.17, two new options have been added to the hamburger menu on the top left of the home screen. While the former is an Ideas section meant to help the users in terms of their shopping needs, the latter is the Video section; which is comprised of various movies and TV shows from key media players in the streaming segment such as Arre, Dice Media, TVF and Voot. Flipkart has said in the past that it will not focus on creating original video content initially, but may get into the idea if more people are interested in the platform.

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The video streaming service offered by Flipkart will be free to watch for any registered user of the application. The platform is ad-supported, which means even later, users will not have to pay anything to consume the content offered. While the service is only available for Android users as of now, it is expected that an iOS update pertaining to the Ideas and Video service will be released soon. With the entry of a major enterprise like Flipkart in the video streaming market of India, we expect the competition to heat up in the following months.