Lenovo India Introduces “Made To Order” Customisable Laptops

One of the key benefit desktop PCs have had over laptops is choice in the configuration. Apart from pre-built computers, most users or even enthusiasts have always chosen which parts they needed for their desktops. Laptops have generally almost always sold with set internal hardware as specified by various electronic companies. However, Lenovo has now started a new ‘Make Your Own’ initiative that offers users the ability to customise their laptops before purchase.

How It Works

The new ‘Made To Order’ service for ThinkPad laptops is currently available in India and will soon expand to other laptop lineups within 90 days. Options for customising laptops is available on Lenovo’s official website. The company is claiming to offer over 100,000 configurations. Lenovo has stated that the custom ordered laptop will be made in its automated facilities which promise to deliver in two weeks time.

According to the company, users with varying needs are being taken into account. Growth has been observed in the demand for personalised laptops and Lenovo plans on delivering. The launch of the service will mark a pro-consumer focused business model being adopted by the tech giant. 

Configurations Offered

• CPU: Intel and AMD options will be available although only the former is currently listed with options between Core i3, i5, and i7.
• Storage: Standard hard disk drives can be swapped out for the much faster solid state drives.
• Graphics: Customers can choose between the integrated graphics provided or the dedicated graphics card from AMD and NVIDIA.
• Screen: Options vary from Full HD displays panels to the vibrant 4K displays with a touch screen option.
• Pre-Installed Software: Users can opt for certain softwares such as the MS Office, Abode Suite, Anti-Virus applications and much more.
• Accessories: Additional items such as an upgraded extra battery, Ethernet Dongles, Expansion Docks and External monitors are being provided on the side.
• Premier Support: Lenovo is offering extended warranty and Accidental Damage Protection service to those interested.

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All-in-all, Lenovo has offered a great option for its potential customers. Currently, there are very few options for customising laptops to cater to users specific needs. For example, users may need a powerful CPU but not the expensive GPU that ships with it. Hence, the option of opting out is a good deal. Lenovo’s pro-choice move is a welcomed change to the formula that is prevalent in the mobile computer industry.