Sony and Ericsson literally get divorced, to become Sony in Mid 2012
The court of MiddleSex has announced a Divorce b/w Sony and Ericsson and the latter has till the mid of 2012 to clear out their stuff and vamoose. Sony Ericsson will be renamed Sony in mid 2012 as apart of a merger break up decided earlier this year. Sony Vice President Kristian Tear said that the company will have a “‘fierce” advertising campaign to push the brand back into the eyes of the consumer.