Samsung To Use LCD Displays On Their Galaxy A Series Phones

Samsung is gearing up for a major reshuffling of their phone lineup. The company wishes to eliminate the J series phones entirely and create an M series of phones. It is also reported on a Korean news website that Samsung plans to put an LCD screen on their 2019 version of the J Series of phones. This comes in the wake of Apple making it’s cheapest iPhone XR feature an LCD panel. Samsung reportedly wants to divide the A series models into two segments with OLED as well as LCD options in different price brackets. The Galaxy A8 Star, A8 Plus, A6 Plus all have AMOLED panels at the moment. The A series models will also reportedly see a change of nomenclature.

What is Samsung Planning?

Samsung is reportedly reshuffling their phones to get the maximum number of customers as well as to create a price differentiation. Their strategy seems to be to raise the price range of their A9, which has a quad camera setup. This will enable them to capture the lower end of the market with the J series as the company looks to sell more in terms of volume. Samsung will reportedly take Galaxy A series OLED and LCD models to Korean, North American and European markets. The A series will have a quad camera setup. Since these markets have a greater purchasing power, it will be easier to sell the OLED phones there. On the other hand, LCD models will be introduced only in India and Southeast Asia. These markets have a lower purchasing power and has a chance to sell more in terms of volume.

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The company is also said to be reorganising its lineup by integrating Galaxy J, Galaxy ON and Galaxy C series into ‘Galaxy M’ next year. This is also one of the major reason’s for the reshuffling plan. There are also speculations that Samsung may be taking this drastic step due to the stiff competition from Chinese manufacturers. Specially in markets like India and parts of South East Asia.