Facebook Launches ‘Lasso’, The TikTok competitor

Facebook was one of the first globally accepted social media platforms. It is a platform that combines a wide variety of social medias ranging from simple messaging to photo and video sharing. But with passing time, social media is evolving and changing. Niche specific apps are on the rise, like chat focused WhatApp and photo sharing app Instagram. Both of which Facebook acquired for $ 19 billion and $ 1 billion respectively. A new social media segment that has seen phenomenal growth in recent times is video/lip syncing applications. China based TikTok is the current leader in this segment. To get a slice of this rapidly booming sector, Facebook has launched their Lasso app.

Facebook has taken this step to bring back teens who are slowly moving away from the platform, when compared to last year. The Lasso app lets users create short fun clips with a lip syncing option. You can sign in to the app with your Instagram credentials or create an account by linking it to your Facebook. Additionally, the Lasso videos can be shared on Facebook and Instagram. The sharing feature will be added later.

Features

• Cool Camera Tools & Effects- High quality video editing tools, text on video/music and a lot more effects from in app camera.
• Massive Music Library- It has one of the biggest music library which range from trending pop hits to vintage classics. Facebook claims users can find each and every song on the app.
• Latest Hashtags & Challenges- The app suggests trending hashtags and also the ones which might become a trend soon.
• Share Directly To Facebook- The app being a part of the Facebook ecosystem, allows users to easily share videos on Facebook with a single tap.

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Lasso is available for both Android and iOS devices. The app is currently available in selected regions as Facebook is gathering feedback and reviews from users.