Samsung Will Merge J Series With A Series, Reorganise Entire Lineup
Samsung is reportedly planning to discontinue its Galaxy J series of smartphones. Instead, it will merge its lesser priced lineup with the mid-range A series. The move is reportedly Samsung’s way to combat the rising competition from Chinese brands in the same price segment.
The Galaxy J series is the budget lineup that the manufacturer provides. It will merge it with the A series, which will then cover the entire segment. Apart from this, Samsung is also planning to replace its Galaxy On series with a new Galaxy M lineup. The Galaxy M series will target the budget smartphone segment which is currently ruled by Chinese manufacturers.
Also Read: Samsung Opens World’s Biggest Experience Centre In Bengaluru
Galaxy J7 Duo
Samsung had taken a hit on sales in the budget smartphone segment. Most consumers believed that the company did not price the devices well. The new Galaxy M series will be priced competitively. This could mean that the manufacturer will experience a slight turbulence in its profit margins. However, this step could ensure that Samsung remains at the top where it matters the most.
Samsung’s New Move:
Xiaomi overtook Samsung to become India’s top selling brand recently. Though Samsung still continues to hold the top position in the global market. This is threatened by Huawei which is quickly climbing up the global market share. Brands like Huawei and Xiaomi are able to make such great sales by targeting the most important smartphone markets. China and India. China is currently the worlds biggest smartphone market, with India at a close second. India is the world’s fastest growing market and will soon overtake China, according to reports.
Samsung’s move can turn it around for the company. By targeting the Chinese and Indian markets, the company may be able to report better sales. If the devices are priced smartly and devices with popular features are produced, these markets will react very well. The change in lineup, the setup of the world’s largest factory and world’s largest Samsung store in India really shows the effort that the company is putting into the country to ensure its market relevance.
