McAfee Family Protection Software Launched in India (PR)

McAfee has launched its Family Protection Software in India. This software is not only an antivirus tool but it also provides content filters to protect children from the hazards of the Internet. It is designed to provide parents with an insight into the digital lives of their children. Read the Press Release for more information.

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McAfee announced the launch of McAfee® Family Protection, a parental control program that protects children of all ages from online risks while allowing them the freedom to safely explore the Internet.

 “Online concerns for tweens and teens are not what they were two years ago” said Venkat Krishnapur, Senior Director, McAfee India. “The threat landscape has changed dramatically – especially in the context of how children of various ages in urban India use the internet and how they are exposed to various forms of threats online. McAfee Family Protection is a powerful tool that helps parents get better insight to the digital lifestyles of their children. Parents can choose to block categories of sites, filter out only a handful of sites, or block nothing at all and simply review online activity reports. Its innovative features such as online activity reports, age appropriate settings and YouTube, games and website blocking and so on gives Indian parents a powerful tool to ensure their kids stay safe when using the Internet.”

 Use of the Internet by Indian children and new parenting challenges:

 McAfee commissioned Synovate, to conduct a comprehensive research titled ‘How safe are Indian kids online?’  across 10 cities- New Delhi, Mumbai, Pune, Ludhiana, Kolkata, Ahmedabad, Bangalore, Chennai, Hyderabad, and Cochin, covering 500 children and 496 parents. Following are key highlights of the revelations from this survey:

•  62% of all polled kids have shared personal information online.
• 58% kids share their home addresses on the internet.
• 39% of all polled kids do not tell their parents about these online activities
• 12% of all polled kids had been victims of some kind of cyber threat

“These findings are extremely relevant from the perspective of Indian parents. As the internet evolves into a new platform for self expression and social interaction, children are indiscriminately indulging in information exchange leading to an increasing rate of cyber exploits. The introduction of technologies like McAfee Family Protection is a step in the right direction as it enables us parents to understand, handhold and mould our children’s online persona and behavior”, said Anindita Mishra- McAfee Cybermum India.

In the context of these newfound online threats, McAfee Family Protection offers a host of essential features to enable Indian families in monitoring their children’s online activities:

• Age-Appropriate Settings – Settings are customized according to age-groups
• Filtering for Music and Online Games –Parents can decide what rating of content children have access to. Types of filtering include:
• Songs with explicit lyrics from iTunes
• Access to online gaming sites
• Viewing of objectionable videos on YouTube
• Encrypted website blocking blocks teens from accessing proxy sites so they cannot try to bypass content filters
• Program blocking enables parents to block any program, including file sharing networks which can lead to malware infections on PCs
• Instant messaging monitoring enables parents to monitor and record complete instant message conversations to alert them of improper dialogue with strangers
• Time limits help families manage the amount of time their children spend online: families are able to set the day and/or time for when their child can access the Internet
• Email blocking pre-approves email accounts that a child is able to access and blocks emails from unknown sources
• Instant email alerts can be sent to parents when access to objectionable material is attempted
• Social network filtering records all social network postings that contain profanity and posts that include confidential information that has been predetermined by parents–such as a home address, phone, school name, etc

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