HTC Launches the ChaCha with Tata Docomo In India (PR)

Just as we suspected, HTC has launched the new HTC ChaCha in India, this time in partnership with Tata Docomo

The Main features of this tie up launch include

·         Tata DOCOMO3G customers get an exclusive free data of 3GB & 3 Hours of Mobile TV valid for 3 months

·         Tata DOCOMO 2G customers get free data of 3GB & 300 Tata-to-Tata calling minutes valid for 3 months

Here are some of the specs of the HTC ChaCha:

• Android 2.3 Gingerbread
• 800Mhz Processor
• 512MB RAM
• Front Facing Camera (WiFi Video Calls)
• 5 Megapixel Camera
• HSDPA 7.2mb/s
• Bluetooth 3.0
• 802.11 B/G/N WiFi
• GPS

The Price is expected to be : Rs. 20,000/-

We will have a full unboxing and review Shortly, Till Then read the press release below.

[toggle title_open=”Collapse” title_closed=”Expand Press Release” hide=”yes” border=”yes” style=”default” excerpt_length=”0″ read_more_text=”Read More” read_less_text=”Read Less” include_excerpt_html=”no”]PRESS RELEASE

HTC AND TATA DOCOMO JOIN HANDS TO LAUNCH HTC CHACHA IN
INDIA

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•
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One-touch Facebook Access – Designed to provide a seamless, social experience
Touch or Type – 2.6-inch touch screen coupled with a full QWERTY keypad
Tata DOCOMO3G customers get an exclusive free data of 3GB & 3 Hours of Mobile TV valid for 3
months
Tata DOCOMO 2G customers get free data of 3GB & 300 Tata-to-Tata calling minutes valid for 3
months

•

New Delhi, India – July 20, 2011 – HTC Corporation, a global leader in mobile innovation and design,
and Tata DOCOMO, the GSM arm of Tata Teleservices Limited, today announced the launch of the
HTC ChaCha in India. The HTC ChaCha features a dedicated Facebook button that allows you to share
just about anything at a single touch. The one-touch access to Facebook service has been integrated
throughout the HTC Sense experience. The sleek, affordable yet feature-packed smartphone combines a
2.6-inch touch screen with a full QWERTY keypad.

Under the bundle offer, Tata DOCOMO 3G prepaid customers can avail 3GB free data valid for a period
of 90 days whereas 1GB free data is offered free each month to postpaid customers across all 3G circles
valid for 90 days. All 3G customers will also get 3 hour of free Mobile TV that includes data access
charges valid for 90 days.

While Tata DOCOMO 2G prepaid customers can avail 3GB free data and 300 Tata to Tata local calling
valid for a period of 90 days whereas 1GB free data and 100 minutes Tata to Tata calling is offered free
each month for 3 months to postpaid customers across all 2G circles.

“At HTC, we have always strived to take mobility experience to newer levels and add multi dimensions
to our devices. Featuring a dedicated Facebook button and one-touch Facebook access, the HTC ChaCha
aims to make it simpler and convenient for its users to share and connect through their favourite social
networking site,” said Faisal Siddiqui, Country Manager, HTC India. “We are extremely pleased to
launch the HTC ChaCha in India with Tata DOCOMO, and are positive that this social smartphone will
garner a favorable response from Indian mobile phone users,” he added.

Introducing new smart device for Tata DOCOCMO customers, Mr Sunil Tandon, Head – Mobility
Services & Devices Management, Tata Teleservices Limited, said “Devices are an important element of
the entire 3G ecosystem to drive penetration and increase the adoption of 3G services. Tata DOCOMO

PRESS RELEASE

partners with various smart phone handset makers and is taking a conscious leap in co-promotion that
is not only affordable but in-built with rich features and capabilities. In the recent past we launched HTC
Desire & HTC Mozart for Tata DOCOMO customers across our circles of operation and going forward will
continue to work together to bring innovative valued based products and services on GSM platform.”

Stay connected with the smartphone for the Facebook generation – HTC ChaCha
The HTC ChaCha smartphone is designed to provide a seamless, social experience by enabling you
to stay in touch with your friends anytime, anywhere. The unique tilt design shapes the display and
physical QWERTY keyboard so it is easy to view and comfortable to type. The uniquely-styled spacious
keyboard on the HTC ChaCha has been designed to make typing a breeze. Capture special moments
in crisp details, using the 5-megapixel color camera with auto focus and LED flash. The phone is also
equipped with a VGA front-facing camera. The ChaCha smartphone brings the Internet to your fingertips
with a 2.6-inch, 480 x 320 resolution landscape touch screen.

The Facebook button on HTC ChaCha is context-aware, with options to share content or updates
through Facebook with a single press of the button. You can update your status, upload a photo, share
a Website, post what song you are listening to, ‘check in’ to a location and more through the dedicated
Facebook button. For example, you can take a photograph of friends on your phone and upload it
instantly to Facebook by simply pressing the button. Or let your friends know what song you’re listening
to by pressing the button while listening to music on the phone. The track is automatically identified and
shared on Facebook.

The HTC ChaCha makes it simple to stay in touch with your friends using Facebook Chat on your phone
and you can even chat with multiple friends on Facebook. Your Facebook messages and conversations
appear as text messages, making it simpler for you to read and browse through them.

The new HTC ChaCha is powered by the latest Android operating system, and features HTC Sense to
integrate Facebook throughout the HTC Sense experience. The latest updates from your Facebook
account are displayed right on your home screen. The dialer screen on the phone tells you whether your
Facebook friend’s birthday is approaching. You can also use your phone’s existing contacts to help you
connect with them on Facebook or personalize your handset further.

Pricing & Availability
The new HTC ChaCha will be available at a Market Operating Price of Rs. 15, 990 at all authorized HTC
resellers across the country.
* Prices may vary according to the local applicable taxes

PRESS RELEASE

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people
at the center of everything it does, HTC creates innovative smartphones and tablets that better serve
the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker
2498. For more information about HTC, please visit www.htc.com.

About Tata Teleservices Limited
Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India
presence across all of India’s 22 telecom Circles. The company offers integrated telecom solutions
to its customers under the brands Tata Indicom, Tata DOCOMO, Tata Photon, Tata Walky and Virgin
Mobile India, and operates its wireless networks on both the CDMA and GSM technology platforms.
Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than
450,000 towns and villages across the country, serving over 92 million subscribers. After its collaboration
with Japan’s NTT DOCOMO in November 2008, Tata Teleservices has so far launched 2G GSM services
under the TATA DOCOMO brand name in all the 18 telecom Circles where it received spectrum from
the Government of India. Tata Teleservices Limited also has become the first Indian private operator
to launch 3G services in India under the brand name Tata DOCOMO, with its recent launch in all the
nine telecom Circles where it won the 3G license. In association with its partner NTT DOCOMO, the
Company finds itself suitably positioned to leverage this first-lover advantage. The company has also
launched a new brand on the GSM platform—T24—in partnership with Indian retail giant Future Group.
TTSL’s bouquet of telephony services includes mobile services, wireless desktop phones, public booth
telephony and wireline services.

For details, visit www.tatateleservices.com, www.tataindicom.com and www.tatadocomo.com[/toggle]