Micromax Plans a Big Comeback – Will Launch Several Phones This Month

Now Reading

Share via

India’s homegrown brand Micromax may not have seen good days in the past few year, but, it appears that the company is planning a comeback to the market. The company which had become popular thanks to their budget alternatives to big brands like Samsung and HTC back at a time where players like Xiaomi and OnePlus were nonexistent, now is challenged by many big smartphone players offering budget smartphones.

The smartphone market has become extremely aggressive and competitive, forcing big players like Samsung, Sony and Moto to launch products that compete with the budget alternatives of Chinese brands. While for India’s brands, especially those who depend on Chinese OEM manufacturers to manufacture their products, the margins continue to shrink.

This made it difficult for Micromax to tackle the current market, and while the company was plagued by bad market reputation, and poor after sales service, there were issues within the organizational structure.

Our sources tell us that Micromax has prepared and is ready to hit the market with mid-rangers phones priced around the Rs. 15,000 price bracket. These phones will offer up not only a few interesting features and specifications but will also include impressive warranties. The first series of smartphones from Micromax should start appearing end of March or early April.

Micromax’s Online brand YU will also see a revamp and major launches in the coming months. Micromax appears to have re-organized the company’s structure and is planning more products for the mobile accessories market as well.

Micromax’s twitter handle also recently became active with some news of an upcoming smartphone.