Apple Offers Discount Up to Rs. 34,000 In a First of Its Kind Offer
For the first time in the history of selling iPhones in India, Apple is offering a buyback on iPhone 6s and 6s Plus of up to Rs. 34,000 within a month of their launch in the country. The new iPhones are the most expensive in India as compared to other countries around the world. Thus, the buyback scheme is undoubtedly Apple’s attempts to boost its sales post a lukewarm Indian response to the iPhone 6s and 6s Plus.
Other than owing to the unexpectedly high price of the new iPhones, which falls between Rs. 62,000- Rs. 92,000, the fall in the price of the iPhone 6 and 6 Plus from last year by Rs. 8,000- Rs. 9,000 has further led to reduced sales of iPhone 6s and 6s Plus.
One of Apple’s four iPhone distributors, Ingram Micro, has announced the buyback scheme in some Apple stores and a couple of other multi-brand cellphone stores in South India, soon to be available elsewhere in the country. This move will be followed by the other three distributors as Apple attempts to meet its target sales for the October-December quarter.
A senior executive of one of the leading trade partners in the country commented on this, “Earlier companies offering buyback used to give indirect subsidy to retailers to compensate and it was the retailer’s headache to sell the old phone, but this time the entire process is driven by Apple.”
The buyback scheme of Rs. 34,000 on the latest iPhones is against iPhone 6. The offer also includes some hi-end Samsung handsets as well. A separate website has been created by Apple where details of old handsets can be uploaded by retailers against which new models can be bought. This buyback scheme by Apple has followed a 7-11% discount on iPhone 6s and 6s Plus on major e-commerce websites in India. Is the new scheme incentive enough for you to give the new iPhones a try?
