Fossil Unveils the Q Founder Android Wear Smartwatch

We’ve all seen Apple, Samsung and Motorola coming out with smartwatches, and people are slowly but surely getting used to the idea of having a watch that also functions as a phone. So it only makes sense that a brand that has been in the watch making business forever comes out with a smartwatch and joins the next-gen party. Fossil has unveiled its newest Android Wear smartwatches headed by the Q Founder. The Q Founder is the flagship device and is part of Fossil’s Q lineup of connected wearables.

Fossil has four new smartwatches in its kitty – the Q Reveler, Q Dreamer, Q Grant and, of course, the Q Founder. The first three are standard analogue timepieces with electronics built into the bands. The Fossil Q Grant is an analogue fitness tracker while the Q Reveler and the Q Dreamer are a pair of connected smart bracelets. Moreover, the Q Reveler and Q Dreamer are $125 each, while the Q Grant is priced between $175-$195.

The flagship Q Founder runs Android Wear and features a full touchscreen display. The Founder will start at a price of $275. While many companies have opted for Qualcomm-powered chipset in their Android Wear, Fossil and Tag Heuer have announced watches with an Intel CPU. Fossil has not revealed the official release date of the device but sources suggest that it could come in time for the holiday season.

This is a major game changer in the smartwatch department since Fossil will give brands like Apple and Motorola a run for its money. Fossil not only has a more traditional looking design with its smartwatch, but it also knows the business a lot more and its retail footprint means people are more likely to notice Fossil’s Android Wear device than those that are only seen online or at electronic stores. Tag Heuer will also launch its own smartwatch some time in November.