Q2: Samsung Remains Top Smartphone Seller as Apple Comes In Second
Despite an initial dip in sales, Samsung emerged as the top smartphone seller in the second quarter, while Apple and other Chinese companies also saw an increase. A quarterly survey by IDC shows the rise in demand and usage of the smartphone from 11.6 percent a year back to to 337.2 million units, recently.
“The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets,” said Anthony Scarsella, research manager with IDC.
Samsung ranks first, with a 21.7 percent market share, followed by Apple with 14.1 percent. In the third place we have China’s Huawei with an 8.9 percent market share, followed by Xiaomi (5.3 percent) and Lenovo + Motorola.(4.8 percent). The rest of the 42.5 percent market being captured by other vendors.
| Vendor |
2Q15 Shipment Volumes |
2Q15 Market Share |
2Q14 Shipment Volumes |
2Q14 Market Share |
Year-Over-Year Change |
| Samsung |
73.2 |
21.7% |
74.9 |
24.8% |
-2.3% |
| Apple |
47.5 |
14.1% |
35.2 |
11.7% |
34.9% |
| Huawei |
29.9 |
8.9% |
20.2 |
6.7% |
48.1% |
| Xiaomi |
17.9 |
5.3% |
13.8 |
4.6% |
29.4% |
| *Lenovo |
16.2 |
4.8% |
15.8 |
5.2% |
2.4% |
| Others |
152.5 |
45.2% |
142.2 |
47.1% |
7.3% |
| Total |
337.2 |
100.0% |
302.1 |
100.0% |
11.6% |
| Lenovo + Motorola |
16.2 |
4.8% |
24.3 |
8.0% |
-33.3% |
With smartphone sales beating PC sales this year, the competition among smartphone brands are constantly rising. Will Samsung be able to keep up? Time will tell.
Source: [tw-button size=”medium” background=”#07ABE2″ color=”” target=”_blank” link=”https://www.idc.com/getdoc.jsp?containerId=prUS25804315″]IDC[/tw-button]
