Google’s ‘Android M’ Likely to Hand Over Privacy Controls to Users: Report

Google’s upcoming Android OS is the next big thing everybody is looking forward to. There are speculations of the tech giant gearing to unveil the mysterious ‘Android M‘ in the Google I/O conference 2015. Bloomberg has surfaced another vital fact about the forthcoming Android version that would bring data apps control in the hands of users.

According to a report by the global business and financial information portal, Google is planning to provide users with privacy controls that would allow users grant permissions to a particular app. This way, users themselves can decide what apps can penetrate more into the content and which can’t. These may include photos, contacts or location. The privacy controls would bring Android OS closer to Apple’s iOS that furnish users with the freedom to apps permission.

For now, Android users cannot decide permissions for the app. Whenever a user wishes to download a new application, he/she is directed to the setting page to provide the app with required permissions. Refusing to the permissions leads to cancellation of the app download. Presently, the customization option is available on Cyanogen and Xiaomi’s MIUI 6.

The demand for privacy on Android devices is being made for quite a while. Paying a little attention to the rising voices, Google has lost 3 percent share in Europe’s five largest countries, coming down to 69 percent. On the other hand, the share of iOS has increased from 18.6 percent to 20.3 percent in those five countries.

However, there is no confirmation from the company, but the mounting pressure may force Google to come up with the advanced Android version this time. Google’s annual I/O developers’ conference is scheduled for 28th of this month.