Sony’s Run Continues, Announces High-End Xperia Z4 in Japan
Sony Corp is pushing hard to overcome the unfavorable circumstances and has launched a premium smartphone to signify its presence in the mobile business. Today has marked the debut of Sony’s latest flagship, the Xperia Z4, in the company’s home ground Japan. The smartphone boasts a aluminum frame and features an Omni-Balance design just like the other handsets in Xperia series.
Weighing a mere 144g at 6.9mm thickness, the device holds a full HD screen of 5.2-inch with 1080p pixel density. The device runs on 64-bit 2GHz octa-core Snapdragon 810 processor bundled with 3G RAM and 32GB onboard storage capacity. The phone features a memory card slot that can hold a MicroSD card of 128GB. Software-wise, the Xperia Z4 runs on Android 5.0 Lollipop.
A robust 20.7MP camera with Exmor RS sensor and BIONZ image processor sits at its back, while the front sports a 5.1MP snapper. The phone gets its juice from the 2930mAh battery, which is quite enough to keep the phone running for a day. Connectivity options include Bluetooth, Wi-Fi, Micro-USB port along with LDAC, Sony’s new wireless technology to transmit audio wirelessly.
The phone is water and dust resistant and has got IP6X (dust) and IPX5/IPX8 (water) certification. The phone will be out in Japan this summer in white, black, copper and aqua green color options. Meanwhile, there is no word about its price.
Sony has sold one of the founding units of the company (personal computer segment) and according to top executives, it may exit from the mobile business too. One of the major reasons for Sony to find itself in the deteriorating state is the high price of its smartphones in the budget-sensitive market. The Japanese firm needs to follow the footsteps of Chinese and Indian smartphone firms to retrieve its lost esteem.
The company, once neck and neck with Samsung and Apple, is now left behind in the smartphone race. It is battling with the price pressure by the recently established firms like Xiaomi and OnePlus. A while back, Sony announced to focus on camera sensors and video games instead of TV and smartphones. This may be its last attempt to restore the ailing mobile division.
