Uber Slashes Prices By Up to 40 Percent To Gather Lost Ground
Uber, the ride sharing service has had its share of misfortunes in India. The company that was briefly banned following a much-publicized rape incident has got back in business for over a month. It is trying to attract customers back to its service and has slashed the rates by 40% across all its services.
Uber provides three kinds of services; UberGO, uberX and UberBLACK. With UberGO, the company claims to provide rates cheaper than autorickshaws. Uber X lets users choose from mainstream sedans whereas Uber Black lets users access more premium cars. The company has slashed prices of all these cars.
Here are the new revised rates:
Delhi
| Fares | UberGO | UberX | UberBLACK |
| Tariff | Rs. 7 /KM | Rs. 9/Km | Rs. 12/Km. |
| Base Fare | Rs. 25 | Rs. 40 | Rs. 0 |
| Minimum Fare | Rs. 50 | Rs. 80 | Rs. 100 |
| Per Minute Charge | Rs. 1 | Rs. 1 | Rs. 1.50 |
Mumbai
| Fares | UberGO | UberX | UberBLACK |
| Tariff | Rs. 8 /KM | Rs. 10/Km | Rs. 13/Km. |
| Minimum Fare | Rs. 60 | Rs. 100 | Rs. 150 |
Bangalore
| Fares | UberGO | UberX | UberBLACK |
| Tariff | Rs. 7 /KM | Rs. 8/Km | Rs. 13/Km. |
| Minimum Fare | Rs. 50 | Rs. 75 | Rs. 120 |
Uber had also introduced a slew of safety measures to clear the perception of its brand name in the market. These measures include a panic button in the mobile app, sharing location data with up to five contacts. The company also established a local Incident Response Team to handle emergency situations. Uber seems to be proactively trying every weapon in its arsenal to attract the customers back to its service. Hopefully, the company after learning its lessons the hard way, is ready to be a responsible business at least here in India.
