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Asus has launched its new ProArt PA238Q monitor in India. The monitor is a 23”, LED-backlit model with native 1920 x 1080 resolution and It reproduces 100% of the sRGB color space. 

The company is touting a 178 degree viewing angles, preventing color loss and wash even from extreme vertical and horizontal viewing directions. The PA238Q uses a 10-bit lookup table for RGB coloration which results in smoother and more accurate color gradation and reproduction, as opposed to the 8bit in standard monitors.

Exact product name/model number: PA238Q ProArt Series monitor 
Price (M.R.P): Rs. 17, 600/- (excluding taxes)

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ASUS ProArt Series PA238Q Monitor Presents Total Color FidelityNew 23” display delivers authentic visuals and comes with QuickFit Virtual Scale for accurate graphics that are ideal in professional applications

Mumbai, July 27, 2011 ? Created to meet the needs of graphic designers and other professionals, the IPS-paneled ASUS PA238Q joins the ProArt Series of displays as a 23”, LED-backlit model with native 1920 x 1080 resolution. It reproduces 100% of the sRGB color space, with every individual monitor precision calibrated at the factory to ensure unmatched color accuracy. The PA238Q ships with ASUS-exclusive QuickFit Virtual Scale software to display photos and documents in their true size on screen. In terms of ergonomics, a fully adjustable and sturdy stand complements a wide I/O range, which includes HDMI, DisplayPort, DVI-D, D-sub, and multiple USB ports.

Meticulous factory calibration
Guaranteeing authentic color performance, the PA238Q’s IPS panel is capable of delivering 100% of the sRGB color space, a feature pivotal in professional graphics work. IPS technology allows for 178?viewing angles, preventing color loss and wash even from extreme vertical and horizontal viewing directions. Precision individual calibration at the factory guarantees an average delta E factor lower than 5 for improved color fidelity. The internal firmware of the PA238Q uses a 10-bit lookup table for RGB coloration, going beyond the standard 8-bit table used in conventional monitors. This results in smoother and more accurate color gradation and reproduction. The contrast ratio comes in an incredible 50,000,000:1, generating true dark/light distinction and spectacular image quality. Combined with a 16:9 screen ratio, these features make the PA238Q a very capable monitor for entertainment applications such as movie viewing and gaming.

Productivity-boosting features
ASUS bundles exclusive QuickFit Virtual Scale functionality with the PA238Q, powering true-sized displays of photos and documents on the screen. Format sizes supported by the software include A4, letter, 8” x 10”, 5” x 7”, 4” x 6”, 3” x 5”, and 2” x 2”. It also supports alignment, centimeter and inch-based grids for added flexibility. Users can activate QuickFit via a simple hotkey at any time. This goes along picture-in-picture and picture-by-picture viewing for easier multitasking. Additionally, the PA238Q’s stand integrates fully-adjustable height, tilt, swivel, and pivot, making for easier work and enjoyment. The four conveniently-located USB ports on the PA238Q (two on the side, two on the back) afford easy access to a wide range of storage devices and file formats, helping users display content instantly.

Extensive input/output options 
As a fully-featured high-end monitor, the PA238Q offers a complete port and connector array. HDMI makes it effortless to insert the PA238Q into any modern multimedia and content sharing setup, while the inclusion of DisplayPort, DVI-D, and D-sub maintains connectivity options with a wide range of devices so consumers can use the monitor as a single display for multiple sources.

About ASUS
ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktops, Eee Box and all-in-one PCs, notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3,000 engineers, the company’s revenue for 2010 was around US$10.1 billion

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