Bringrr reminds you to bring along your Phone!

Bringrr Launches New Accessory to Help Users Remember to Take Their Cell Phones
Inexpensive and easy-to-use device ensures users never leave their cell phone behind again
New York – June 22, 2010 – For most of us, it’s a given that we sometimes drive off and forget our cell phone, leaving it at home, at the coffee shop, or at work. It is a frustrating fact of life and, when it happens, we have to turn around and get it or live without our phone for the day. With the launch of a new product called Bringrr, today the chances of forgetting or losing your cell phone have been greatly reduced.
Bringrr is an amazingly simple product that provides you with the reassurance that you have your cell phone with you or with a reminder that you left it behind. It works in any car and with any phone that has Bluetooth capabilities. All you have to do is plug it into your car’s power port or lighter outlet and pair it with your cell phone. Once the car has started, Bringrr searches for your cell phone to confirm that it is in the car. If the phone is found, Bringrr sends out a short, reassuring auditory confirmation and its light will turn blue. If your cell phone is not detected, Bringrr will send out an auditory warning and its light will turn red.
Cell phones are an increasingly integral part of our lives, used not only for calls but for everything from e-mail to social networking to GPS to photography. That’s not to mention the tens of thousand of applications available for smart phones. Surveys show that 80 percent of consumers admit that occasionally forgetting their phone is a problem. Thirty percent of consumers said they would pay $30 to solve that problem, ensuring that the “phone reminder” accessory category, represented by Bringrr, will be a growing one.
“In today’s fast-paced mobile lifestyle, leaving your cell phone behind is something that everyone can relate to, particularly me,” commented Rob Enderle, president and principal analyst of the Enderle Group. “Bringrr has developed a simple device that gives its users an added safety net, helping to assure their critical cell phone is with them when they drive away. This is one of the few technologies that actually provides me (and possibly a CEO who runs a company named after a fruit) with one less thing to worry about; a forgotten phone.”
Features
Works with any Bluetooth-enabled phone
Works with any vehicle that has a lighter outlet or car power port
Includes auditory and visual functions that either confirm or deny the presence of your phone in the vehicle
Doesn’t require additional software on your phone
Has a one-time setup and easy pairing process
Offers an optional power port that can charge your phone
Pricing and Availability
Bringrr will be available in mid-July 2010 at www.bringrr.com. MSRP is US$35.